Printify merchant platform redesign

Printify, a global leader in print-on-demand, is dedicated to revolutionizing the e-commerce landscape by empowering individuals to become successful online sellers.
We joined the Printify team to collaborate on transforming the merchant platform to align with the new brand identity. Our shared challenge was to strike a balance between a bold and dynamic brand identity and a user interface that remained neutral enough for users to create their own products and designs. Given the limited timeframe of only three months, the development team had to ensure timely implementation of the changes to coincide with the new brand’s release.

To achieve this, we developed a comprehensive design concept and guidelines for the Printify design team to implement the new brand across the authorized platform. Through intense teamwork, we redesigned the user interface library and key sections of the platform.

In addition to the user interface redesign, we also developed concepts and guidelines for the design system. This encompassed navigation principles, animation guidelines, and the integration of AI in various aspects of the platform.